In 2006, Rhonda Byrne created a colossal marketing tsunami with her hit DVD, The Secret. Appearing on Oprah drove in book sales as well, as you could not visit a Border’s or a Barnes & Noble’s book store without seeing a gaudy display of The Secret near the cash registers. Promoting The Secret as a ‘documentary’ of conspiracy theory and ancient knowledge was a brilliant marketing ploy, as the ‘self-help’ and ‘how to’ books have always been a reliable source of income to the book publishers. Combining self-help with an ‘ancient wisdom’ conspiracy point (where it is inveigled that the elite has tried to keep the Secret away from the common folk), also made The Secret irresistible to many people.
The Law of Attraction is the central point of Rhonda Byrne’s, The Secret. She came across Wallace Wattle’s book, The Science of Getting Rich during a difficult time in her life and to her credit, turned her inspiration into a world-wide marketing sensation. Byrne just used what was already here and made a fortune. Using The Secret, you can too! By way of affirmation, prayer, visualization and a positive attitude, you can get that new house or Mercedes because only YOU create your own reality. Just as Wallace Wattle and Napoleon Hill said nearly 100 years ago.
According to the Abraham-Hicks official website, Jerry and Esther Hicks describes themselves of “living a fairy-tale life.” Jerry suffered from poor health as a child and lived in extreme poverty. His life turned around after reading Napoleon Hill’s, Think and Grow Rich. Jerry was a millionaire before he met Esther, who is described as a “gifted conduit to infinite intelligence!” After a period of meditation for nine months Abraham appeared in Esther’s consciousness 20 years ago, and the Hicks’ have been spreading Abraham’s message of “manifesting abundance,” health and “pleasure” everywhere.
Abraham has been variously described as a ‘nebulous mist,” ‘an infinite intelligence,” “a group consciousness from the non-physical dimension” “the great masters of the universe,” and so on. They make the claim that the modern teaching of the Law of Attraction began with them, but when you investigate this, it’s clear that Parkurst Quimby said the exact same things in the late 1850s.